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About Us

Raptor Digital Marketing Tools

Raptor was co-founded by Alec Sharratt and David English whose eclectic but complementary skillsets are the combination needed to make Raptor happen.

Alec, who regularly performs SEO audits, keyword research and backlink analysis was convinced that much of this process driven work could be intelligently automated. The driving force behind the Raptor concept is to automate as much SEO and SEM / PPC activity as possible.

Drawing upon his extensive experience in Digital Marketing, Alec has developed processes and strategies that have delivered business enhancing results for his clients for several years. Working with David, they have transposed these processes into programs and algorithms that have enabled a step change in the effectiveness of SEO techniques.

Raptor’s mission is to streamline, improve and automate Digital Marketing wherever it is possible and appropriate to do so. You can read a little more about the two co-founders below.

About Us

Meet the Team


Alec Sharratt


Alec has been working professionally in the Online Marketing industry for 10 years having worked in several agencies ranging in size from local businesses to enterprise and globally recognized brands, in both England and Australia. In addition to working agency-side, he has also worked in-house as the Online Marketing Manager for one of Australia’s leading financial comparison websites Mozo. Uniquely skilled in both SEO and SEM (or PPC) Alec has worked successfully in both fields for companies such as Audi, David Jones, The Coop, and Toyota.

Alec has also been consulting for many years, working with a wide range of businesses of all sizes spanning a broad spectrum of industries and verticals.


David English


David started working with large datasets while researching active galactic nuclei (AGN) for his master’s degree at the Harvard-Smithsonian Center for Astrophysics.

The next 10 years of his academic career involved a large amount of programming, data manipulation, numerical simulations, and cluster computing. This keen interest in applying technology to solve problems has trained him well for life as a CTO.

David has a PhD in Quantum Physics from the University of Southampton in England. He has worked as a Post-Doctoral Research Associate in Leibniz Universität Hannover, Germany, and University College London under Sir Michael Pepper at the London Centre for Nanotechnology. He has also held positions as a visiting researcher at Cambridge University and the University of Cape Town.


Ilan Shabad

Business Development Director

An experienced digital marketer, Ilan has been committed to helping his clients maximise the impact of their online presence, through a range of digital strategies. Ilan’s expertise extends from technical SEO, Paid Search, CRO, Analytics & Web Design.

Having worked to build a successful Digital Marketing Agency, Ilan is now working with Raptor Digital Marketing Tools. Ilan’s extensive agency experience make him a valuable asset; testing our software and feeding back into both the design and functionality. Ilan’s business acumen, pitching experience and knowledge of SEO combined with his knowledge of the software; puts him in a unique position for developing business.


Daniel Pinedo

Applications Engineer

Daniel has experience in multiple programming languages, various aspects and techniques of software development, automation and security.

He completed a degree in Computer Science from the University of Iceland. After which, he worked on a collaborative project to build a data visualisation web app with the Icelandic Met Office and the University of Reykjavik.

He has since spent time with a successful company in the customer experience industry, where he worked with the data generated from customer surveys. This included applying natural language processing techniques to provide sentiment analysis of written text, as well as more traditional data processing and visualisation.