Pages per Session
- Pages per Session
- Calculating Pages Per Session
- Engagement Metrics
- More Information
*Some metrics can be pulled into AdWords columns from Google Analytics, for you to see this data you must have a Google Analytics account and it must be linked to the AdWords account… Specific Google Analytics tracking code is also required for this data to be pulled into any account.
Quick Description = Average number of pages viewed per session
Calculation: PageViews / Sessions
Referred to as = Pages Per Session
*We cover more information on Google Analytics Metrics in another article, such as sessions and PageViews.
This shows you how many pages the average person views on your website per session… What we mean by ‘sessions’ is essentially all of the actions performed during a person visiting your site.
A person may visit your site three times, the person is defined as a ‘user’ and each visit (in its entirety) is called a ‘session’.
Before we discuss Pages Per Session, we should understand a little bit about Sessions… A session is a collection of activities that all took place on your website within a time frame for a single user. For example a session could include a range of PageViews and goal completions as the image below illustrates:
Sessions do differ from Clicks, if you are unfamiliar with the difference, we have summarised them below:
- Multiple ad clicks can result in multiple clicks but only a single session as a session is time based.
- A user returning to your site directly (through a bookmark for example) after having clicked on an ad will often result in multiple sessions but only a single click.
- If a page does not load properly after an ad click, you may not see a recorded session where you do see a click.
- Invalid clicks are removed from click reports but not from sessions.
Before we discuss Pages Per Session, we should understand PageViews… PageViews represent the number of times pages on your site have been visited / viewed. If a user comes to your site and views 3 pages before leaving, this will increase total PageViews by 3.
This is a good engagement metric for businesses that want low bounce rates and high levels of engagement. A number, typically measured to a single decimal place, represents this metric. For example a website that has had 1,000 sessions and 3,500 PageViews, we would get the following:
3,500 / 1,000 = 3.5 Pages Per Session (PageViews Per Session)
Google Analytics has a large suite of engagement metrics to help you understand user behaviour and engagement with your content. Pages per session is a good indicator of engagement, most of the time, the more pages the user visits typically indicates a higher level of interest in your site’s content.
This may not be the case if the time on page is very low, as this could indicate someone who cannot find the content they are looking for.
If you liked this guide on Pages Per Session, you may also be interested in the following guides related to this subject:
- Bounce rate
- Avg. Session Duration
- % New Sessions
- Google Analytics Metrics
- Google Analytics