Step 3.3: Authority Distribution Analysis
Intermediate SEO Concepts
Continuing on from the last page, there are some techniques that can help put all this conceptual stuff into a more tangible context. Here we outline some of the ways in which you can quantify this concept and derive actionable insights from it.
Number of Links
One technique that we can apply, is to count the number of unique ‘follow’ internal links each page has. We can then map out the pages on a site, and assign them a priority.
Then we can look at these data in a table, to see if the highest priority pages have the most links. This can provide some good initial and top-level insight into how your authority will be distributed.
You can use page-level authority metrics to see what authority a page has, this can help to identify pages that are below or above average for your site.
These are great and a vital part of any analysis and can help to highlight areas that do not map with wider objectives.
At Raptor we provide a tool that allows you to see how the authority enters your site and is distributed around it. This provides a much more granular and efficient way of addressing the issue of having a lot of numbers to look at!
This and all of the above techniques allow you to determine whether your most valuable pages have the most authority or at least the potential for it. From this you can derive actionable insights, such as remodelling your internal linking structure.