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Step 4.9: Backlink Strategies

Step 4.9: Backlink Strategies

Advanced SEO Concepts | Strategy & Planning


We have covered backlinks in a reasonable amount of depth so far, in conjunction with the previous strategy concepts also introduced; you should have a good idea of where we are going with this.


Again, these are typically aligned with the overall SEO strategy goals and should support them allowing you to achieve those goals.


These will be things like targets for the volume of backlinks, referring domains, links from high authority sites, etc. Objectives are heavily lead by backlink analysis and competitor backlink analysis.

These should exist to allow you to achieve your principle SEO goal, which should map to your organisation’s business objectives.


Tactics include a range of techniques that we have only briefly introduced in this guide, which are link building techniques. Although we have introduced the concept of link building, we cover specific techniques in another guide altogether.


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