Step 2.25: Backlinks
Basic Concepts | Off-Page SEO Components | Backlinks
Direct Ranking Factor: Very Strong
Backlinks and link building are a huge part of SEO in the long term.
Backlinks have various components such as those described in this section, this should provide you with enough information about them to understand some of the guidelines and techniques described later in the guide.
The phrase ‘backlink profile’ refers to the collective backlinks that a site has, we look at and analyse the ‘backlink profile’ of sites.
The biggest concern in any backlink profile, is how natural the profile looks (to Google). We may refer to this as having an ‘organic’ or a ‘natural’ backlink profile. But we also use these words to describe components of your backlink profile, like your anchor text.
Having an unnatural profile can lead to a penalty from Google.
What We Cover in this Section
We have already introduced a number of concepts with regard to backlinks, in this section we pad these out:
- Types of backlink
- Trust or Quality
- No. of backlinks
- Referring domain
- Anchor text
- Follow Vs Nofollow