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Step 2.9: Content

Step 2.9: Content

Basic Concepts | On-Page | Content


Content does not exclusively fall within the province of ‘on-page’ in that you will, as part of your SEO activity, end up publishing content on other sites. That said, we are covering the basics of on-page content in this section, and this will apply to content on any site.

In the following pages we will explore the different formats that content can come in and the value that each one provides. In this section we cover the following four topics:

  • Headers
  • Page Content (Text)
  • Images
  • Video

Content is King

This phrase has been around for a long time and isn’t likely to change anytime soon. What it means is that you need great content on your site; it’s what users come to your site for, it’s what people will link to and share.

Content rich sites that address the user and what the user wants, perform better.


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