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Step 2: Basic Concepts

Step 2: Basic Concepts

In this section we expand upon some of the core concepts that we introduced in the previous section of this guide.

Here you will learn a little more about on and off-page SEO components, putting some flesh on the bones of the knowledge you’ve gained so far.

We start to introduce a little bit of code in this section and provide some actual examples to help illustrate the concepts being introduced. You aren’t going to learn how to optimise these components just yet; instead we will introduce you to them and the concepts that underpin them.
The three areas we cover in this section are:


You will learn about all of the components that affect and control indexation.

On-Page Components

We get a little bit more granular here and cover the 7 categories of on-page SEO components.

Off-Page Components

Primarily here we look at backlinks in a lot more detail, exploring the data and metrics that define them.


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