Step 2.33: Canonical Pages
Basic Concepts | Indexation
Direct Ranking Factor: Critical
A ‘canonical page’ is any page with a self-referential canonical tag, meaning that the canonical tag contains a link that points to the URL of the URL of the page itself.
As mentioned earlier in this guide, canonical issues are primarily dealt with using canonical tags.
When a canonical tag refers to another page, it becomes a ‘non-canonical’ page. non-canonical pages can be indexed but are often deindexed or not indexed. This isn’t a direct signal that you do not want the page indexed, but can lead to a page not being indexed.
If you want a page to be indexed, ideally it should be a canonical page, defined by the page’s canonical tag being self-referential.