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Step 2.3: Canonical Tags

Step 2.3: Canonical Tags

Basic Concepts | On-Page | Canonicalization


We can’t talk about canonicalization without talking about canonical tags. Canonical tags are pieces of code that sit in the head section of the source code of a page. They are not visible to users and they contain a link.

That link tells Search Engines, what the ‘canonical’ URL is of the page, in case it can be accessed from multiple URLs.

You can also use a link to another page altogether if the content on the page is largely borrowed (duplicated) from the page being linked to.


Canonical tags look like this:

<link rel="canonical" href="">

The URL in the above code is the ‘canonical link’ of the canonical tag.

Every page should have a canonical tag on it.


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