Step 1.35: Engagement
Core Concepts | Tracking Performance | Engagement
This refers to a suite of metrics that describe, quantify and measure the engagement of your ‘organic traffic’ described in the last step of this guide.
These metrics can help highlight what pages are engaging users and what pages are not, which can assist in a number of ways.
Types of Engagement Metric
There are many types of these metrics, but the main ones deal with the following concepts:
Time spent on a page or site
This comes in various flavours but always pertains the to the amount of time users spend on either a page or throughout the session duration.
Bounces & Bounce Rate
As mentioned, a user that ‘bounces’ is a user who visits only one page of your site before leaving the site. This means they land on a page, then leave after some time. The bounce rate refers to the users that bounce, as a percentage of all users…
10% of users bounced = 10% bounce rate
No. of Pages Visited
This is a simple metric, and it represents the number of pages a user visited during a session.
All data should be viewed in the context of other data. If I tell you I have 10 widgets, this tells you nothing about if that’s a lot or not many. It’s only after I tell you that, everyone else has at least 100 widgets, that you realise my widget-poor position!
We won’t cover much on this, within this section of this guide but it’s worth introducing the concept of analysing metrics together to tell a story.
This is best explained through an example; If you see that most users visit 5 pages during session, but they only stay on one for more than a few seconds… You can start to make some hypothesis, such as:
- Users are needing to click around a lot to find what they want
- The landing pages may not be the most relevant to the user