Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

Step 2.30: Follow Vs Nofollow

Step 2.30: Follow Vs Nofollow

Basic Concepts | Off-Page SEO Components | Backlinks

 

Direct Ranking Factor: Very Strong

The ‘nofollow’ tag is code that’s attached to a link, that determines whether authority passes through the link.

By default, all links are ‘follow’ links, unless the attribute known as ‘nofollow’ is added to a link. The nofollow attribute prevents authority from passing through the link. This removes the primary benefit of the link.

That said a nofollow link is still a promotion of sorts and can send traffic to your site, as well as constituting a part of your link neighbourhood.

You do not want many nofollow links within your backlink profile, although a few will make it look more natural.

When looking for places to acquire links, look at the site’s linking policy or try to determine it from the way they link out to other sites. If they link to all external resources with a nofollow tag, it might not be a great place to get a link from.

 

< Previous Step 2.29: Anchor Text

Next Step 2.31: Social Signals >