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Step 2.10: Headers

Step 2.10: Headers

Basic Concepts | On-Page | Content


Direct Ranking Factor: Strong

Headers, otherwise known as ‘H tags’, are text that head content on a page. Like the heading above this text, that is known as a H1 or ‘H1 Header’ and is the principle header on any page.


The code for a header looks like this:

<h1>example header goes here</h1>

You can simply change the number in the opening and closing tags (the bits in brackets) to use another header.

  • This code can go anywhere within the page code outside of the head section
  • It must be visible to users (not hidden)

Header Structure

Headers have a hierarchy which is reflected in their numbering:

  • H1
  • H2
  • H3
  • Etc until H6

H1 is the most important and H6 the least, both in terms of SEO and actual structure. H2’s sit under H1’s and H3’s sit under H2’s, etc.

Header Guidelines

Heading tags are used to reinforce a page’s most important theme, which is why keywords should be placed within heading tags. Search engine robots generally place the most weight on an H1 tag followed by H2, H3 and so on.

  • Use the keywords within headers
  • Every page should have a H1 header
  • Do not use headers as links
  • Do not use headers to style font on the site
  • Only use headers to head up blocks of content


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