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Step 1.17: How Content is Ranked

Step 1.17: How Content is Ranked

Core Concepts | Search Engines | How Content is Ranked

 

So now that you’ve learned some of the basics, we can start to build a picture from these pieces.

By now you should know that Google need to do the following things, in the following order, to produce their organic listings. But just in case here is a summary of what we have learned so far in this regard:

  1. 1. Crawl a web page
  2. 2. Index a web page
  3. 3. Analyse the ranking factors for a web page
    1. a. Direct
    2. b. Indirect
  4. 4. Determine relevance of a web page
  5. 5. Determine authority of a web page
  6. 6. Consider a range external factors such as:
    1. a. Location
    2. b. Time of day
    3. c. Day of week
    4. d. Time of year
    5. e. Device
    6. f. Personalisation
  7. 8. Determine what listing types and sub types to show and where:
    1. a. Standard organic listings
      1. i. Standard Listing
      2. ii. Marked Up Listing
      3. iii. Brand Organic Listing
      4. iv. Social Media Listing
      5. v. Google News Listing
      6. vi. Image Listing
      7. vii. Video Listing
    2. b. Local listing
      1. i. 3-pack
    3. c. Featured snippets
      1. i. Travel Box
      2. ii. Rich Answers (Basic & Advanced)
      3. iii. Time
      4. iv. Calculator
      5. v. Weather
    4. d. Knowledge box
      1. i. Link Vs No Link
      2. ii. Information Box
      3. iii. Carousel
      4. iv. Brand Knowledge Graph Panel
  8. 8. Algorithmically assess all of the above data to produce a list of organic listings for any given search term in the form of organic search results

 

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