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Step 3: Intermediate Concepts

Step 3: Intermediate Concepts

Intermediate SEO Concepts


Congratulations, if you have been following this guide, you are now on the 3rd chapter, in which we cover a new range of topics.

These are still concepts but, they contain a more instructional element than in previous sections. Although more technical, these concepts and components are by nature a little more interesting than some of the more foundational concepts already described.

In this section, we cover the following concepts:

  • The Flow of Authority
  • Identifying Competitors
  • Analysing SEO Data
  • Website Data
  • Analysing Traffic Data
  • Analysing Keyword Data
  • Analysing Backlink Data
  • Analysing Competitor Data
  • Competitive Benchmarks

By the end of this section, and the ones previous, you should have acquired a solid understanding of authority, the dynamics of it and its value in SEO.

You should also have a firm grasp of the types of data we collect, track, monitor and some insights into the ways in which these are analysed to produce recommendations.


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