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Step 2.14: Meta Data

Step 2.14: Meta Data

Basic Concepts | On-Page | Meta Data


Meta Data is not visible on a webpage but nonetheless are some of the most valuable SEO components that can be optimised.

Metadata is, for the most part, a set of data that adds attributes to your page like a title or description. But meta data can also allow you to specify what is shown for a page in other applications like Google or Facebook.

Types of Meta Data

There are many types of meta data, but we will only cover the two most important to your SEO in this section:

  • Page titles
  • Meta description

Other types include the following, we will not be covering these until the next section of this guide:

  • Meta keywords
  • Meta robots
  • GEO tags
  • Social sharing tags
  • Authorship tags


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