Step 2.16: Meta Descriptions
Basic Concepts | On-Page | Meta Data
Direct Ranking Factor: Nope!
Indirect Ranking Factor: Very Strong
The Meta description tag acts as a summary or an abstract for contents of pages within the search engine listings (SERPS).
Good meta descriptions are crucial to entice users to click your listing, think of the Meta description tag as your marketing copy.
When users are reviewing which sites to click through to from the search engine result page, this will be what encourages them to click on your listing.
The meta description shows in the SERPs like this:
Meta Description Code
The correct code for Meta Descriptions is as follows:
<meta name="description" content="Example meta description goes here”/>
Meta Description Guidelines
Meta descriptions have the following guidelines:
- Meta descriptions should exist within the head section of the source code
- Do not exceed 155 characters
- Speak to the intent behind the search
- Address the user and their needs
- Encourage click through