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Step 2.17: Navigation

Step 2.17: Navigation

Basic Concepts | On-Page | Navigation


Navigation considers a range of different components, all of which pertain the navigability and accessibility of your site and its pages.

This is valuable for both users and robots, as both need to navigate your site to find your content.

Linking to a page from just one page on your site, means that it’s not likely anyone will find it through your website’s navigation.

Authority acquired from backlinks flows through your site’s navigation, consequently this affects your rankings and how Google see’s the hierarchy of your site.

Types of Navigation

In this section, we cover just the two most basic but fundamental components of navigation:

  • Internal Linking
  • Accessibility


< Previous Step 2.16: Meta Descriptions

Next Step 2.18: Internal Links >






















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