Step 2.24: Off-Page Components
Basic Concepts | Off-Page SEO Components
These components will help to deliver most of the authority that your site gets.
The techniques and processes used in this type of work are very resource heavy and can also be quite involved. As such they require project management, time, man hours or money to achieve results.
They are also an area that is very sensitive to guideline violation monitoring by Google, meaning that poor techniques can be more damaging than constructive.
In this section, we will be taking a more detailed look at backlinks, something which we have briefly discussed already in the core concepts section of this guide.
Due to their importance an impact, we cover these is some significant detail in this section, as well as providing some basic SEO tips on how to optimise them.
We also cover the basics of link building and touch up some social media as well.
By the end of this section you should be familiar with all of the core and basic concepts that underpin SEO.