Step 1.26: On-Page SEO
Core Concepts | Search Engines | Optimisation | On-Page
We typically break on-page optimisation into two categories, although many actual on-page SEO components can have aspects that fall into both categories.
These are things like canonical tags and page load times, they need to be both ‘in place’ and ‘in place correctly’. Failure to put these into place properly, or at all, can result in a page or whole site not showing in the SERPs for any search query.
We still need to ‘optimise’ these components in the broader sense of the word, to ensure the site is crawlable or indexable for example.
This category of work, does not address keyword usage.
This category refers to keyword usage within a component, for example; a keyword targeted by a webpage should be used within its page title.
So, whether it’s the page title, URL or H1 header, you will want to use your target keyword/s within each of these components.
Keyword optimisation is heavily guided by Google’s guidelines, in terms of what techniques you can apply and to what degree they can be applied.
We cover this in more detail later in this guide.