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Step 1.20: On-Page SEO Components

Step 1.20: On-Page SEO Components

Core Concepts | Search Engines | Relevance | On-Page Components


By now you should be familiar with the difference between on and off-page; on-page techniques deal exclusively with components on your website and its webpages.

Hence, you should have complete control over these components making them easier to change. There are many on page components that can be optimised for target keywords. By this we broadly mean; using the target keywords within an on-page component.

We cover each of the below components in more depth throughout this guide, but here is a list of all on-page components that can be optimised for keywords:

  • Meta data
    • Page title
    • Meta description
    • Social tags
    • Meta Keywords
  • Content
  • Headers
  • Images
    • Alt Attributes
    • Filenames
  • Videos
    • Filename
    • Mark-up data
    • Title
    • Description
  • URLs
  • Internal Links
    • Anchor text
  • Micro data

There is more to it than ‘insert keyword’ but we start to examine this this topic in more detail in later sections of this guide. As you also need to consider and know a range of rules, techniques and strategic components to make your SEO effective. For example, the internal linking structure of your site will play a big part in building relevance.

But it is also true that; the usage of your keywords throughout on-page components is the principle driver of relevance between a keyword and a page.


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