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Step 1.7: Organic Listing Types

Step 1.7: Organic Listing Types

Core Concepts | The SERPs | Organic Listing Types

 

Organic listings are varied and continually changing.

These listings can come in a lot of different types and sub-types, some of which can, and some can’t be optimised for.

The four main types of listing are as follows:

  • Standard organic listings
  • Local listing
  • Featured snippets
  • Knowledge box

We cover these in more depth on the following pages.

For a more detailed look at these listing types and the SERPs in general, see our guide to the SERPs.

Standard Organic Listings

This will be the organic listing format that you will be most familiar with, but there is massive variation within this type of listing. This type can include the following sub-types:

  • Standard Listing
  • Marked Up Listing
  • Brand Organic Listing
  • Social Media Listing
  • Google News Listing
  • Image Listing
  • Video Listing

These are all considered part of the standard pack of organic listings and they can all be optimised for. The sub type of listing you get in this pack, depends on the nature of the search. Searching for a celebrity, a well-recognised brand, or a local supermarket will yield very different results.

You will often see a mix of these listings sub types along with other listings described below for searches.

For a more detailed look at these listing types and the SERPs in general, see our guide to the SERPs.

Local Listing

Local search result listings are likely to show if Google’s algorithm thinks that your search is related to what’s potentially near you.

Searching for food or restaurants is a great example of this. Statistically speaking, if you search for pizza you are very likely to want one soon… And hence, that means getting it locally, either pick up or delivery.

These come in a ‘3-pack’, with options to see more than just three local listings.

For a more detailed look at these listing types and the SERPs in general, see our guide to the SERPs.

Featured Snippets

Featured snippets have a lot of variations, we have covered some of these here but there are more.

  • Travel Box
  • Rich Answers (Basic & Advanced)
  • Time
  • Calculator
  • Weather

It is often hard to impossible to optimise for these listing types, with the expectation of ‘Rich Answers’.

For a more detailed look at these listing types and the SERPs in general, see our guide to the SERPs.

Knowledge Box

Google collects content and information from sites and presents them in the SERPs.

  • Link Vs No Link
  • Information Box
  • Carousel
  • Brand Knowledge Graph Panel

These can be optimised for using SEO techniques, although you are unlikely to rank for someone else’s brand within the ‘Brand Knowledge Graph’.

For a more detailed look at these listing types and the SERPs in general, see our guide to the SERPs.

 

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