Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

Step 1.29: Organic Visibility

Step 1.29: Organic Visibility

Core Concepts | Search Engines | Organic Visibility


This term describes the visibility of a site in relation to the site’s collective rankings for a range of keywords.

An aim of SEO is to increase the organic visibility of a website for its keywords, we measure this in terms of our share of the available traffic or ‘impressions’ (the number of people seeing your organic listing).

If your site ranks on the 3rd page of Google or worse for most of its target keywords, only appearing on the front page for esoteric low search volume terms; then your organic visibility will be very low due to the small percentage of people finding or being exposed to your site through the organic SERPs.

Ranking well for low search volume terms, will not help drive organic visibility. So, if you are looking at the organic visibility through the lens of keyword rankings; you will need to weight that by the search volume of those keywords.

Qualifying Organic Visibility

All the components described so far contribute or affect the organic visibility of a site, but aside from a lot of keyword rankings, how do you quantify Organic Visibility?

Again, as with much of the data in SEO, you need tools to get it and that data is often described with in-house metrics. Typically, these are a score from 0-100, but the way they are calculated is usually algorithmically… Those algorithms are proprietary, and so there is no objective standard for this metric (or many of the metrics in SEO).


< Previous Step 1.28: Over-Optimisation

Next Step 1.30: User Experience >






















30-Day Free Trial of our SEO Web Crawler Now Available, sign up with a valid email address and your name below to get instant access. No Credit Cards Required.