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Step 2.15: Page Titles

Step 2.15: Page Titles

Basic Concepts | On-Page | Meta Data


Direct Ranking Factor: Very Strong

page titles, or ‘title tags’, are arguably the single most important on-page ranking factor. The title tag can be seen in your Internet browser tab (shown below above the URL):


Page Titles

These are hugely important for your on-page SEO and as such they crop up a lot in SEO work. We cover these in more detail later in this guide.

Page Title Code

The correct code for title tags is as follows:\

<title> Keyword 1 | Keyword 2 | Brand Name</title>

Page Title Guidelines

Page titles have the following guidelines:

  • The brand or company name can be placed at the end of the title
  • Do not exceed 70 characters including spaces and symbols
  • Title tags sit within the header section of the source code of a page
  • Almost all pages require a page title
  • Only one page title per page
  • Page titles should be unique


< Previous Step 2.14: Meta Data

Next Step 2.16: Meta Descriptions >






















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