Step 1.14: Ranking Factors
Core Concepts | Search Engines | Ranking Factors
Google’s algorithm looks at a wide range of indicators & components both on your site and within its online profile, when determining if ranks for what and where it ranks.
These factors are called ‘ranking factors’ or ‘algorithmic ranking factors’.
Some ranking factors are more important than others, but any ranking factor should be addressed with your SEO endeavours.
Ranking factors can be subdivided into two sub types which we cover next.