Step 1.18: Relevance
Core Concepts | Search Engines | Relevance
How relevant in a web page to a keyword? This is the question that Google will essentially ask when determining what to rank.
Google need to know how relevant any page is to any search term, in order to show the most relevant results in the SERPs. To achieve this, their algorithm looks at a huge range of direct ranking factors, all of which are components of SEO.
Relevance is one of the two broad categories that search engines try to address when listing sites in the organic SERPs. The second category is ‘authority’ which is covered in the next section.
Most relevance is built on-page through your content and SEO components, but some of it is derived from off-page factors which we cover later in this section.