Step 2.31: Social Signals
Basic Concepts | Off-Page SEO Components | Social Signals
Direct Ranking Factor: Very Low
Indirect Ranking Factor: Low
We do not dive into this topic much as ultimately Social Media should be done for & guided by a different set of principles and concepts to SEO.
That said, social signals do play a small part in building trust and authority for your site. You should be aware of this, but ultimately your social strategy will be very different to your SEO strategy.
SEO & Social Media
SEO is a long-term game, whereas social media can be quicker, getting people to your site, searching for it, sharing it, etc can all act as indirect ranking factors. What this means is that these things can impact the direct factors considered in Google’s algorithm.
Doing social media just for SEO reasons will lead to poor social media activity, and will net almost none of the principle benefits of social media. In addition, there will likely be no tangible benefits to your SEO by doing it this way.
SEO should work with social media, helping to inform decisions or tweak what’s happening rather than steering it. Creating brand awareness, can help drive organic click through rate and using tracking code in links shared socially, can help monitor performance.