Step 1.30: User Experience
Core Concepts | Search Engines | User Experience (UX)
Google want to deliver the best possible results for their users.
As such, the components affecting the user experience on your site, will be considered by Google. For example, slow websites provide a bad user experience and as such page load times are a huge direct algorithmic ranking factor.
Indicators of Poor UX
Additionally, having poor user experience metrics or indicators such as high ‘bounce rates’ (users that only visit one page of a site before leaving the site), or a low average time spent on your site’s pages; could indicate to Google that your site is not meeting the user needs.
It’s Not SEO, But it’s Very Important!
UX or User Experience, is not SEO, but it often modifies the activities of SEO. Adding a keyword into sentences where it would be grammatically incorrect, is bad UX and consequently bad SEO.
If you are optimising a site, you should always consider if the changes or recommendation you are making will impact the UX.