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Step 1.1: What is SEO?

Step 1.1: What is SEO?

Core Concepts | What is SEO? (Search Engine Optimisation)


SEO is an acronym that stand for ‘Search Engine Optimisation’. It is the endeavour of ‘optimising’ your website for ‘search engines’.

SEO is a large group of processes and techniques that are underpinned by the principle aim of increasing the quantity and quality of people (traffic) that come to your website from Google and other Search Engines.

The foundation of SEO is a collection of concepts which are introduced explained throughout this guide.

In layman’s terms, SEO is often described as a way of advancing your website to the top of Google when people search for terms related to your website or business.


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