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Step 1.2: Why is SEO Important?

Step 1.2: Why is SEO Important?

Core Concepts | Why is SEO Important?


In an age when “Google it” is a phrase and “Google” is the verb in the phrase, the connection between what search engines do and are is obvious to most people. If you want to know where the nearest barber is, or you want to order some food; you use a search engine to find it most of the time.

SEO is important if you have a website and you want people to find it. If you benefit from having people visit your website for any reason, then SEO is should be important to you.

It is not enough just to create content, or have a fantastic product… you need to ensure that it can be found by, and shown in, Google if you want people to find it.

SEO is the only way to drive non-paid traffic from Google to your website and Google is the largest search engine in the world. Hence, this helps connect you with millions of people looking for your products or services.


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