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Keyword Ranking Tool

Intuitive & powerful keyword ranking tools are designed to both reduce your workload and improve the effectiveness of your SEO strategy.

Keyword Ranking Tool

The SERPs have changed significantly over just the last few years, consequently the metrics that we have traditionally used are becoming less relevant. Being in position 3 used to mean that you were pretty close to the top of the page. Now you can have 4 ads, a knowledge box or some local listings and two other organic listings above you.

This can push your position 3 ad below the fold and much lower down the page than the number 3 might suggest. We provide you with:

  • The actual position your listing is in on the page
  • The type of listing
  • If its listed twice
  • The organic position
  • A breakdown of every page and domain listed on the front page and the page you are listed on (plus domain and page metrics)
  • We also capture meta descriptions and page titles, sitelinks and other relevant information for you and your competitors

We also have machine learning algorithms that look at this data and analyse it for patterns, providing you with ongoing insights, recommendations and round-ups.

Insights

We look at a range of factors such as:

The biggest increases or decreases, we also weight this by scoring keywords based on their search volume and competition / keyword difficulty. It’s more relevant to highlight a keyword with material search volume moving from position 6 to 3 than a keyword with no search volume moving from position 36 to 21.

If keywords are all stable and have not moved much in any direction, the insight is that keyword rankings are currently experiencing a period of 3 weeks of stagnation or stability (depending on their rank).

Recommendations

We provide a range of ongoing recommendations based on ranking data or that at least factor ranking data in the analysis. These can vary considerably and are specific to a range of circumstances, but for example:

If we have detected a correlation between rankings and an increase in content production in the areas being ranked, we might recommend that you continue or ramp up this activity.

If we detected that rankings had dropped after all Page Titles were changed, we might recommend reviewing them or changing them back.

Round-Ups

We also look at known competitors and provide round-up style information about them, an example of this might be:

Competitor X saw a net decrease in rankings of 23 positions, but this falls within the typical range of movement we see week on week.

Combined with the keyword labelling / categorisation tool, our reporting on this can be very detailed providing much more meta-analysis. All of this data can be exported into a PowerPoint presentation, PDF or Word document and Excel.

Sign Up for Beta Today!

Raptor’s Keyword Ranking tool will be released for Beta later this year, this SEO tool has a huge range of features to help Digital Agencies and Freelancers as well as businesses with website migrations.

Sign up today and get Beta access to Raptor in late 2017, plus get 2 months’ free full usage when we launch in early 2018.

This module is part of Raptor's SEO Tools suite, which you can read more about, by clicking the link.

Product Features

Insights

Text based insights and commentary on the data we collect and analyse saves you time and help to steer your SEO in the right direction.

SERP Breakdown

Raptor provides a detailed breakdown of the types of listing you appear in and how often, where they are on the page and provide recommendations to improve this.

Competitor Analysis

Detailed competitor ranking analysis as well as top 10 analysis for each keyword allows Raptor to build a comprehensive picture of the SERPs.

Categorise & Label

Quickly and easily create and apply categories & labels for your keywords; to allow for a more granular segmentation and analysis.

Keyword Mapping

Automated keyword mapping technology combined with ranking data allows us to provide recommendations for consolidating pages to improve rankings.

Easy Reporting

Export to beautiful reports of all the ranking data, automate the production of reports for clients and in-house stakeholders.

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