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Knowledge Base

SEO Knowledge Base

A comprehensive set of guides to all on-page SEO components; what they are, why they are important, what value, impact and benefit they provide and also how to implement or optimise them.

Link

SEM / PPC Knowledge Base

A comprehensive set of articles to all SEM / PPC fundamentals, tools, and concepts. We show how they work, common mistakes, what they do, why they are important, what value, impact and benefit they provide and also how to manage or optimise them.

Link

Analytics Knowledge Base

The complete set of guides covering the various components, metrics, dimensions, concepts and processes of digital analytics. Analytics underpins everything we do in both SEO and PPC, brush up on your knowledge with Raptor.

Link

WELCOME...

DIGITAL MARKETING KNOWLEDGE BASE


Welcome to the Raptor Knowledge Base!

This is a repository of information pertaining to each and every component of your SEO and SEM strategy. This repository is intended to act as a reference guide and step by step breakdown of each and every component of SEO and SEM / PPC.

A lot of time and knowledge has gone into creating this resource and we aim for it to be both accessible and valuable to anyone of any level of knowledge.

Raptor’s software also refers users to the guides within our knowledge base for more detailed information on each of the checks and analyses that we perform.

We keep the Knowledge Base updated as frequently as possible to reflect new features, functionality, and algorithmic updates in order to make this resource as useful and valuable to our clients and users as possible.

Please follow one of the links below to reach the knowledge base for each of the digital marketing disciplines:

SEO Knowledge Base

- A comprehensive set of guides to all on-page SEO components; what they are, why they are important, what value, impact and benefit they provide and also how to implement or optimise them.

SEM / PPC Knowledge Base

- A comprehensive set of articles to all SEM / PPC fundamentals, tools, and concepts. We show how they work, common mistakes, what they do, why they are important, what value, impact and benefit they provide and also how to manage or optimise them.

If you would like to write for us, please contact alec@raptor-dmt.com

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