Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

PPC Ad Optimisation Service



Ad Optimisation Service for PPC (Pay Per Click)

At Raptor we offer a highly effective ad optimisation service for your paid advertising campaigns whether you’re using AdWords, Microsoft Advertising, LinkedIn or Facebook we can help. Ad optimisation improves the ROI (Return on Investment), increases online sales & revenue, and drives bottom line results for your business.


12 years Experience in PPC

Dedicated Account Manager

Professional Service

Passionate About PPC

Results Driven Approach


Why Optimise Your Paid Ads

If you want to get the most out of your online marketing budget, you need to optimise your ads. The process of optimising ads is an ongoing process that should be constantly striving to make improvements to performance. This is also an iterative process of making changes, collecting data, analysing the data and making changes again.

This process is designed to continually make incremental improvements to the performance of your paid campaigns. There are many processes that can assist in the improvement of performance, but optimising ads is one of the most powerful.


How We Can Help

We can analyse your paid advertising data, review ads and the creatives driving traffic, conversions and sales for your business and create a strategy to drive account performance. We can also manage the whole process for you, in most cases without need for any input other than the approval of changes.

We can also perform a one-off audit of your historical account data and make specific recommendations inline with your business objectives. We can help:

  • Drive down costs & CPCs (Cost Per Click
  • Increase sales, revenue, conversions and profit
  • Improve ROI (Return on Investment) / ROAS (Return on Ad Spend)
  • Decrease the CPA (Cost Per Acquisition)
  • Improve conversion rates
  • Increase impression share


What is Included in Ad Optimisation

Depending on your specific needs and business objectives the details of the process will vary, but the heavily data driven yet creative approach we have will deliver results. We have never come across an account that can’t be improved!

Ad & Performance Data Analysis

We love data and we know how to analyse data to create a narrative, reveal the story that it tells, and make informed strategic decisions. We apply mathematical tools such as statistical significance and other forms of statistical analysis to derive actionable insights. Every decision we make is supported by testable hypothesis and a scientific approach to data.


Improve Creative / Ad Copy

Our approach to ad creative is based on our extensive experience, competitive analysis and an eye for design. We understand what CTAs (Call to Action) works, how to drive sales through effective ad copy that speaks to and engages the user.


Split Testing Ads

Split testing ads is a methodical approach to analysing ad data, making changes and running tests. This process involves running two ads against each other, applying statistical analysis to the results and repeating the process to drive performance. This process can be done to achieve a wide range of objectives.


MVT (Multi-Variant Testing)

This process is very similar to split testing, but includes more than two ads being run against each other at one time.


What Will It Cost

We charge a standard hourly rate of $75 USD / $110 AUD / £60 GBP (+VAT where applicable), the number of hours required will depend on the size of the account, your budget and what you need. All costs and hours will be agreed before any work begins, there are no hidden costs.


How Do We Get Started

If you are interested in getting a PPC audit or would like to engage into a conversation with us about your needs, please fill in the form below and we will be in touch shortly.



30-Day Free Trial of our SEO Web Crawler Now Available, sign up with a valid email address and your name below to get instant access. No Credit Cards Required.