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AdWords Editor - Navigation & General Usage

Contents:

 

AdWords Editor - Navigation & General Usage

In this section, we discuss general features and usage of AdWords Editor and some navigational tips.

Navigation

Navigating AdWords Editor can be tricky for beginner’s due to the complex structure and volume of components available within AdWords. This complexity is compounded by the ‘Data View’ pane and ‘Setting Panel’ changing their content depending on what is selected in the ‘Campaign Tree’ and ‘Type List’.

Making changes across ad groups, keywords and ads, one after the other, means that you need to be constantly aware of what you are editing as well as constantly clicking between account components.

The quickest route to familiarity with navigating AdWords Editor only comes through regular usage, spending some time playing around will help but ultimately performing specific tasks will provide direction for this learning curve. Below we cover a few basic tips to improve navigating the tool.

  • Pressing the ‘tab’ button will allow you to tab / move between panes without using the mouse.
  • Click and hold to drag items (like keywords) into different locations
  • Organise your columns to show you only the information relevant to your campaigns and in priority order for what you use the most
  • Typeface
    • Bolded = Unposted local change
    • Grey = Paused or removed items
    • Strikethrough = Deleted or removed item
  • Paused, deleted / removed items appear at the bottom of the Campaign Tree
  • The Campaign Tree is shown in alphabetical order

Keyboard Shortcuts

The following table summarises all available keyboard shortcuts that are provided on either Windows or Apple Mac’s. You will likely already be familiar with some of these shortcuts, such as copying and pasting, but there are many more that can assist in improving overall efficiency when managing an account.

Type of Action

Specific Action

Windows Keyboard Shortcut

Mac Keyboard Shortcut

Download, post or check changes

Open account

Ctrl+O

Cmd+O

Add new account

Ctrl+N

Cmd+N

Get recent changes – basic (faster)

Ctrl+T

Cmd+T

Get recent changes – more data (slower)

Ctrl+Shift+T

Cmd+Alt+T

Check changes

Ctrl+K

Cmd+K

Post changes

Ctrl+P

Cmd+P

Import

Ctrl+I

Cmd+I

Import from text

Ctrl+Shift+I

Cmd+Shift+I

Search or edit

Search

Ctrl+F

Cmd+F

Clear filters

Ctrl+L

Cmd+L

Select all items in data view

Ctrl+A

Cmd+A

Make multiple changes

Ctrl+Shift+B

Cmd+Shift+B

Undo

Ctrl+Z

Cmd+Z

Redo

Ctrl+Shift+Z

Cmd+Shift+Z

Revert selected changes (Turn this shortcut on or off in Tools > Settings.)

Ctrl+Shift+R

Cmd+R

Remove selected items

Delete key

Delete key

Accept proposals

Ctrl+[

Cmd+[

Reject proposals

Ctrl+]

Cmd+]

Pause selected items

Ctrl+Shift+P

Cmd+Shift+P

Activate selected items

Ctrl+Shift+A

Cmd+Shift+A

Copy selected items

Ctrl+C

Cmd+C

Copy just keyword text or placement URLs

Ctrl+Shift+C

Cmd+Shift+C

Cut selected items

Ctrl+X

Cmd+X

Paste items

Ctrl+V

Cmd+V

Replace text in selected items

Ctrl+H

Cmd+Alt+F

Append text to selected items

Ctrl+Shift+H

Cmd+Shift+H

Change text capitalisation

Ctrl+Alt+H

Cmd+Alt+H

Change URLs

Ctrl+U

Cmd+U

Change bids

Ctrl+B

Cmd+B

Navigate

Move one cell to the right in the data view

Tab

Tab

Move one cell to the left in the data view

Shift+Tab

Shift+Tab

Move one cell up/down in the data view

Up/Down arrow

Up/Down arrow

Move between tree view and data view

Alt+Right/Left arrow

Alt+Right/Left arrow

Jump to views

Ctrl+number (Ctrl+1 for Campaigns, Ctrl+2 for Type list, Ctrl+3 for Shared library, Ctrl+4 for Data view, Ctrl+5 for Edit panel)

Cmd+number (Cmd+1 for Campaigns, Cmd+2 for Type list, Cmd+3 for Shared library, Cmd+4 for Data view, Cmd+5 for Edit panel)

Make first cell editable

F2

F2

Close window

Ctrl+W

Cmd+W

Open AdWords Editor settings

 

Cmd+,

Hide AdWords Editor

 

Cmd+H

Hide other applications

 

Cmd+Alt+H

 

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