Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

Average Cost (of Interaction)

Average Cost (of Interaction)

Contents:

 

Average Cost (of Interaction)

Quick Description = The average cost of an Interaction

Calculation: Cost of all Interactions / All Interactions

Referred to as = Avg. Cost

We describe interactions in another guide… this metric is the average cost of an interaction; based on the total cost of all interactions divided by the number of interactions.

Interactions

We discuss interactions and interaction rate in more detail in other guides, but it is important to know that interactions are defined as actions that a user can take to incur a charge from Google. The table below shows you all types of interactions that AdWords uses (at the time of writing):


Ad Type

Interaction

Campaign Type

Text Ads

Clicks

Search & Shopping

Image Ads

Clicks

Display

TrueView Video Ads

Video Views

YouTube

LightBox Ads

Engagements

Display / Gmail

How Avg. Cost Per Interaction Works

Bear in mind that interactions aggregate various types of action described above, so the cost per interaction is a metric specifically used for cross-campaign performance analysis allowing to compare like for like in a more easy way.

The table below shows how each type of interaction is calculated:


Ad Type

Campaign Type

Interaction

Cost Metric

Calculation

Text Ads

Search & Shopping

Clicks

CPC

Cost / Clicks

Image Ads

Display

Clicks

CPC

Cost / Clicks

TrueView Video Ads

YouTube

Video Views

CPV (Cost Per View)

Cost / Views

LightBox Ads

Display / Gmail

Engagements

CPE (Cost Per Engagement)

Cost / Engagements

All of these cost metrics are aggregated, for example; if you have paid $500 for interactions and you received 100 interactions, we would calculate the Avg. Cost like this:

$500 / 100 = $5 Avg. Cost (Per Interaction)

More Information

If you liked this guide on Avg. Cost Per Interaction, you may also be interested in the following guides related to this subject:

  • Interactions
  • Interaction Rate
  • Invalid Interactions
  • Invalid Interaction Rate
  • Clicks
  • Engagements
  • Views

Sign Up For Early Access
& Earn a Chance to Win 1 Years Free Subscription!

What You Get...

There's no obligation to become a full member after your trial, but we think that once you've seen what's available, you'll want to join us.

We are in the process of building our software and are ramping up to launch the Technical Auditing component in early 2018, soon to be followed by a suite of other components such as keyword ranking and backlink analysis.

Sign up today for 1 months free access and get a further 10% off of any package price when we launch for the first year as a reward for being an early subscriber.

Also, you will be entered into a lottery, where we will be giving away five 1-year subscriptions for free!

Sign up for early access today!