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Average Cost Per Converted Click

Average Cost Per Converted Click (Now Obsolete)



*A conversion is when a user performs a desired action (being tracked) on your website. This could be buying a product, downloading a file, clicking a link or any other desired action. Typically conversions are linked either directly or indirectly to revenue.

*Conversion tracking needs to be setup to see conversion data in AdWords.

Cost / Converted Click (Average Cost Per Converted Click)

Quick Description = Average Cost Per Converted Click

Calculation: Cost / No. of Converted Clicks

Referred to as = Cost / Converted Click

Not to be confused for CPA (Cost Per Acquisition), this metric looks at the average cost per converted clicks (as described below in more detail).

Although similar to CPA this is not to be confused with CPA, As described in the guide on converted clicks, a converted click could have many conversions associated with it. Consequently this metric will be more valuable to people or businesses that prefer to measure converted clicks rather than conversions.

How Cost / Converted Click Works

As the name of this metric describes how it is calculated, we will jump straight into the example… If you have 100 converted clicks and they had a total cost of $2,000 we would calculate this metric in the following way:

$2,000 / 100 = $20 Cost Per Converted Click

More Information

If you liked this guide on conversions, you may also be interested in the following guides related to this subject:

  • Clicks
  • Converted Clicks
  • All Conversions
  • Converted Click Rate
  • Conversion Tracking
  • Conversion Rate
  • Cross Device Conversions
  • Cost Per Converted Click
  • Avg. CPC (Cost Per Click)
  • Revenue Per Conversion
  • CPA (Cost Per Acquisition)
  • Conversion Optimiser


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