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Phone Calls

Phone Calls



*If you use call extensions or call forwarding number enabled in AdWords, you will be able to take advantage of these metrics. Google Forwarding number service allows you to track and report on calls made through your call extensions and call only ads.

Phone Calls

Quick Description = The number of times a forwarding number has been clicked or called (resulting in a call being made)

Referred to as = Phone Calls

This can be triggered in two scenarios: someone clicking the number (and consequently calling it), or by someone manually entering the Google Forwarding number into his or her phone (and then calling it).

Google Forwarding Number

Google provide the functionality to show a phone number (created by Google) on your ads, these redirect to your business number. Because they pass through Google’s exchange first, they can report on this within AdWords.

Related Guides

If you liked this guide on Phone Calls, you may also be interested in these some of the related content we have on this suite of Call Detail metrics:

  • Phone Impressions
  • PTR (Phone-Through rate)
  • Phone Cost
  • Avg. CPP (Average Cost-Per-Phone Call)
  • Call Extensions


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