*If you use call extensions or call forwarding number enabled in AdWords, you will be able to take advantage of these metrics. Google Forwarding number service allows you to track and report on calls made through your call extensions and call only ads.
Quick Description = The total cost you will be billed for people dialling the Google Forwarding number
Referred to as = Phone Cost
This does not include ‘Click to Call’. Only using Google’s forwarding number triggers this and it is the equivalent of ‘Cost’ but only for calls (rather than Clicks).
Google provide the functionality to show a phone number (created by Google) on your ads, these redirect to your business number. Because they pass through Google’s exchange first, they can report on this within AdWords.
If you liked this guide on Phone Through Rate, you may also be interested in these some of the related content we have on this suite of Call Detail metrics:
- Phone Impressions
- Phone Calls
- PTR (Phone Through Rate)
- Avg. CPP (Average Cost-Per-Phone Call)
- Call Extensions