*If you use call extensions or call forwarding number enabled in AdWords, you will be able to take advantage of these metrics. Google Forwarding number service allows you to track and report on calls made through your call extensions and call only ads.
Quick Description = The number of times your phone number has been seen on an ad
Referred to as = Phone Impressions
This is relevant when you are using Google’s forwarding number for a call extension and it simply refers to the amount of times it has been shown. This metric represents the number of time a Google forwarding number was shown to a user.
Phone Impressions differ from ‘call extension impressions’, which counts both forwarding number impressions and call extension impressions.
If you liked this guide on Phone Impressions, you may also be interested in these related guides:
- Phone Calls
- PTR (Phone-Through rate)
- Phone Cost
- Avg. CPP (Average Cost-Per-Phone Call)
- Call Extensions