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Change History

Change History

Contents:

 

Change History (Metrics related to account management rather than performance)

We have included this section despite none of the metrics being relevant to account performance, because it can assist you in understanding what work is being undertaken in an account. If your account is managed externally or by anyone other than yourself; you can see what changes have been made by looking at the ‘Change History’.

We only provide brief explanations for each as they are very rarely used and they provide no insight into account performance.
All of the below changes when viewed in AdWords online, have clickable statistics that will take you through to the change history report specific to that stat for that campaign (see screenshot below).

Change History Metrics

The blue numbers in the above image are clickable links.

All Changes

Quick Description = The number of changes made to the component being viewed

Budget Changes

Quick Description = The number of budget changes (such as daily budgets)

Bid Changes

Quick Description = The number of bid changes (such as CPC, CPA, etc)

Keyword Changes

Quick Description = The number of keyword changes (such as adding or removing keywords)

Status Changes

Quick Description = The number of status changes (such as pausing, enabling or removing) made to the component being viewed (campaigns, ad groups, keyword, etc)

Targeting Changes

Quick Description = The number of targeting changes (such as regional or language targeting)

Ad Changes

Quick Description = The number of ad changes (such as adding or removing ads)

Network Changes

Quick Description = The number of network changes (such as adding search partners)

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