Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.

Phone Call Conversions

Phone Call Conversions

Contents:

*A conversion is when a user performs a desired action (being tracked) on your website. This could be buying a product, downloading a file, clicking a link or any other desired action. Typically, conversions are linked either directly or indirectly to revenue.

**Conversion tracking needs to be setup to see conversion data in AdWords.

Phone Call Conversions

Quick Description = The amount of phone calls that were longer than the chosen call duration for calls that were manually dialled to Google forwarding numbers

Referred to as = Phone Call Conv.

This metric simply tracks the number of phone calls that came though Google forwarding numbers that met the call length / duration you have manually stipulated. Around 70% of mobile users have called a business directly from a paid ad; so there is huge value in this metric for businesses that depend upon phone calls.

Google Forwarding Numbers

Google provide a forwarding number allowing them to track when someone either dials the number or clicks to call. These are available on call extensions for most ads and in call only ads. Once someone dials the number, Google redirect the call to your business phone number.

Conversion Values

Many website owners have multiple conversion types on a site such as; downloads, sales, lead generation, collecting user information, requesting a quote, calling a phone number, etc. Each of these has a different value even if the value is not hard and fast like the value of a phone call... It is typically beneficial to attribute a value to the conversion in AdWords.
Having a value allows us to optimise for different goals such as a cost per conversion, and you can assign a conversion value to phone call conversions.

Conversion Tracking & Attribution

Conversions are one of the defining pieces of data that separate modern paid online advertising from traditional marketing such as TV or print. Phone Call Conversions are the next phase of this transition into online conversion tracking. Phone call conversions are included in the All Conversions metric along with cross device conversions and some other conversion types.

Sign Up For Early Access
& Earn a Chance to Win 1 Years Free Subscription!

What You Get...

There's no obligation to become a full member after your trial, but we think that once you've seen what's available, you'll want to join us.

We are in the process of building our software and are ramping up to launch the Technical Auditing component in early 2018, soon to be followed by a suite of other components such as keyword ranking and backlink analysis.

Sign up today for 1 months free access and get a further 10% off of any package price when we launch for the first year as a reward for being an early subscriber.

Also, you will be entered into a lottery, where we will be giving away five 1-year subscriptions for free!

Sign up for early access today!