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Average Impression Frequency Per Cookie

Average Impression Frequency Per Cookie



*These metrics only refer to activity on YouTube and the Display Network and are designed to provide insights into how many people you are reaching with your ads. Before reading you should know what a cookie is:

*A cookie is defined as a piece of text sent to a user’s web browser by a website that they visit. Essentially acting as a log of information pertaining to the visit such as preferred language or location among other attributes and settings.

Average Impression Frequency Per Cookie

Quick Description = The average amount of occasions when a unique cookie was exposed to your ad

Calculation: Impressions / Number of Cookies

Referred to as = Avg. Impr. Freq. per cookie

This metric assists in understanding whether your ad is engaging users effectively on the Display Network. Bear in mind that this metric includes all impressions, whether they are viewable or not, so the number may be larger than the viewable impression frequency cap.

This is represented as a number typically to two decimal places… For example: if your ad’s average impression frequency per cookie is 1.5, this means that a cookie was exposed to your ad’s one and a half times during a the chosen period of time, on average.

Related Guides

If you liked this guide on Unique Viewers (Cookies), you may also be interested in our other guides within the ‘reach metrics’ category:

  • Unique Cookies
  • Average Impression Frequency Per Cookie
  • Average View Frequency Per Cookie


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