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Average View Frequency Per Cookie

Average View Frequency Per Cookie



*These metrics only refer to activity on YouTube and the Display Network and are designed to provide insights into how many people you are reaching with your ads. Before reading you should know what a cookie is:

*A cookie is defined as a piece of text sent to a user’s web browser by a website that they visit. Essentially acting as a log of information pertaining to the visit such as preferred language or location among other attributes and settings.

Average View Frequency Per Cookie

Quick Description = The average number of times that a unique browser views your ads

Referred to as = Avg. view freq. per cookie

Typically this metric refers to the number of times that someone viewed your ad and hence is useful for understanding how many times individuals see your ads.

This metric shows you how many times people are seeing your ads, rather than just the total views of your ads. This provides insights into ad engagement and reach, for example; if an ad is being seen by people 5 times on average, a total number of views of 500 would equate to a reach of 100 people (approximately for reasons described in other guides within this group of articles).

Related Guides

If you liked this guide on Average View Frequency Per Cookie, you may also be interested in our other guides within the ‘reach metrics’ category:

  • Unique Cookies
  • Average Impression Frequency Per Cookie
  • Unique Viewers (Cookies)


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