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Unique Viewers

Unique Viewers



*These metrics only refer to activity on YouTube and the Display Network and are designed to provide insights into how many people you are reaching with your ads. Before reading you should know what a cookie is:

*A cookie is defined as a piece of text sent to a user’s web browser by a website that they visit. Essentially acting as a log of information pertaining to the visit such as preferred language or location among other attributes and settings.

Unique Viewers (Cookies)

Quick Description = The daily volume of views from a unique internet browser that a video ad or all of your video ads received

Referred to as = Unique Viewers (Cookies)

If one of your video ads is watched multiple times from a specific browser, only one view or impression will be counted. If someone does not watch the ad, it will not be counted. This metric provides a good approximation of the number of users watching your ads.

This is represented by a whole number.

Related Guides

If you liked this guide on Unique Viewers (Cookies), you may also be interested in our other guides within the ‘reach metrics’ category:

  • Unique Cookies
  • Average Impression Frequency Per Cookie
  • Average View Frequency Per Cookie


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