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YouTube Earned Actions

YouTube Earned Actions

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YouTube Earned Actions

This section covers the performance metrics associated with video ads shown on YouTube. These are referred to as TrueView ads and are identifiable by the video ads you see on YouTube with the ‘Skip’ button in the bottom right hand corner. Formally known as ‘follow-on actions’. You will need to link your AdWords account with your YouTube account to see earned actions.

Typically, Google does not charge you for these earned actions. They do however provide some valuable extra metrics for how your content is being shared, liked and engaged with.

Earned Views

Quick Description = These occur when a user views your video ad and later (within 7 days) views another video or videos in a linked YouTube channel

Multiple views by the same user are recorded as a single view for billing purposes, but you will not be charged for ‘Earned Views’.

Earned Subscribers

Quick Description = This is when a user subscribes to your YouTube channel within 7 days of viewing your video ad

If you have fewer than 3 subscribers, you will not see any data being reported.

Earned Playlist Additions

Quick Description = This is where a user who has viewed your video ad, later (within 7 days) adds a video from your linked YouTube channel to a playlist

Google will not charge you for this earned action.

Earned Likes

Quick Description = This is where a user who has viewed your video ad, later (within 7 days) likes a video from your linked YouTube channel

Google will not charge you for this earned action.

Earned Shares

Quick Description = This is where a user who has viewed your video ad (within the last 7 days) shares a video from your linked YouTube channel

Google will not charge you for this earned action.