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Content Audit Tool

Content takes a load of forms and Raptor looks at them all in one way or another. More than your average crawler, we provide both more granular insights about page content and meta data about your website content.

What We Do

 

The Basics

Raptor will identify spelling mistakes and grammatical errors as well as providing readability data about each page.

Uniqueness

We look at the uniqueness of your content… On any site there is potential for a lot of non-unique content on each page. By this we mean things like:

  • Footer text
  • Menu / navigation text
  • Templated regions containing text
  • Compulsory legal disclaimers and text

 

Raptor looks at this as a group and can provide data around how much unique or duplicated content is on each page. Once you remove such templated text from a page’s word count, you can find that a page doesn’t have as much content as you thought.

Duplicate Content

There are many types of duplicate content out there, we look at and address all of them:

  • Canonical duplication
  • Internal website duplicate content
  • External content duplication

 

This can help to defend against plagiarism, both intentional or otherwise.

Data Segmentation

With minimal input from you, we can segment your data in a number of ways. We can always look at things like the average words per page, but more importantly we can segment this by things like your blog or product pages.
We also look at word counts and the distribution of this using a series of charts and analytical techniques to help provide insights and actionable recommendations.
Segmenting the data in this way provides a more granular image of your site’s content distribution.

Sematic Indicators

Using a range of algorithms and analysis techniques we can determine a variety of semantic indicators such as sentiment analysis. We show this as a distribution and score across your site.

Optimisation for Target Keywords

We can try and determine what keywords your content is targeting or you can tell us and we will score each page; providing specific bespoke recommendations and a score to help guide you in the right direction.

HTML to Text Ratio

Otherwise known as the code to text ratio, we will provide this for each page.

Competitive Benchmarks

Because we always allow you to track competitors in Raptor, we can provide competitive data for every component mentioned above. Helping you to create, measure and understand competitive benchmarks with regards to your content.

How much content do you need? How many pages? Raptor can help to address these questions in a structured, logical and largely automated fashion.

 

Sign Up for Beta!

Our SEO Tool which will be available for Beta in late 2017 will pretty much do all the work for you, so why not sign up for early Beta access below.

Product Features

Multiple Data Sources

Raptor combines data from multiple sources; rankings, keyword data, competitor backlink data, competitor optimisation data, to create benchmarks and provide insights.

Competitor Gap Analysis

We look at a range of competitors to provide a comprehensive gap analysis to help find opportunities and inform your keyword strategy.

Manage Big Data

Our databases and servers power what we do, consequently we can manage vast amounts of data easily without affecting your computer.

Reduce Workload

We automate the collection of data, any filtering, deduplication, removal of irrelevant terms, and apply our algorithms to it. This is a huge time saver.

Find Content Opportunities

Our proprietary algorithm helps to identify the biggest opportunities based on all the vast amounts of available data. Drawing your attention to the most valuable areas first and away from the least valuable.

Interactive Environment

Our interactive environment lets you control, manage and process your data in a simple and effective workflow… Meaning; you don’t need to download it.

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