Authority (or ‘Link Juice’ as it’s often referred to) is the lifeblood of your site having a more than significant impact on your organic visibility and performance. Because of the value that authority provides to your SEO and the work required to attain it, it makes sense to distribute it efficiently around your site.
There are many components that can affect the flow of authority throughout your site:
- Nofollow tags
- Broken links
- Meta robots tags
There are many combinations of the above factors that can result in undesirable results for your site.
Most Valuable Pages
You want your most valuable pages to have the most authority, our software will show you how much each page ends up with based on the entry points (backlinks) and the factors described above.
Thus, you can ensure that the most valuable pages are the most authoritative.
Did you know that internal links and redirects only pass on about 90% of the available authority, meaning that a small amount is lost with each step in a chain of links or redirects?
Raptor can identify these and provide recommendations on how to fix or remove them.
Leaking authority can occur in local areas of your site or be systematic such as not adding a nofollow tag to your social media links in the footer of your site.
Raptor will identify and visualise these leaks allowing you to quickly & easily identify hot spots or systematic problems and address them.
Pages That Don’t Need Authority
Unless a page is all the following, it does not need authority to be funnelled to or through it:
Raptor identifies all links, redirects and canonical references to pages that are not all the above. This is very commonly missed when auditing sites and can provide an instant boost to your site’s organic performance.
How We Can Help
Well, luckily, Raptor can help! Our SEO Tool which will be available for Beta in late 2017 will pretty much do all the work for you:
- Vivid interactive visualisations
- Producing recommendations