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Authority Distribution Tool

Authority (or ‘Link Juice’ as it’s often referred to) is the lifeblood of your site having a more than significant impact on your organic visibility and performance. Because of the value that authority provides to your SEO and the work required to attain it, it makes sense to distribute it efficiently around your site.

The Problem

There are many components that can affect the flow of authority throughout your site:

  • Links
  • Nofollow tags
  • Broken links
  • Redirections
  • Canonicalisation
  • Crawlability
  • Meta robots tags

There are many combinations of the above factors that can result in undesirable results for your site.

Most Valuable Pages

You want your most valuable pages to have the most authority, our software will show you how much each page ends up with based on the entry points (backlinks) and the factors described above.

Thus, you can ensure that the most valuable pages are the most authoritative.

Unnecessary Chains

Did you know that internal links and redirects only pass on about 90% of the available authority, meaning that a small amount is lost with each step in a chain of links or redirects?

Raptor can identify these and provide recommendations on how to fix or remove them.

Leaking Authority

Leaking authority can occur in local areas of your site or be systematic such as not adding a nofollow tag to your social media links in the footer of your site.
Raptor will identify and visualise these leaks allowing you to quickly & easily identify hot spots or systematic problems and address them.

Pages That Don’t Need Authority

Unless a page is all the following, it does not need authority to be funnelled to or through it:

  • Crawlable
  • Indexable
  • Canonical

Raptor identifies all links, redirects and canonical references to pages that are not all the above. This is very commonly missed when auditing sites and can provide an instant boost to your site’s organic performance.

How We Can Help

Well, luckily, Raptor can help! Our SEO Tool which will be available for Beta in late 2017 will pretty much do all the work for you:

  • Crawling
  • Analysing
  • Vivid interactive visualisations
  • Producing recommendations
  • Reporting

Product Features

Minimal Setup

All we need to know are your top target keywords, your brand and some competitors… We automate the rest of this process right up to delivering a report!


Dynamically change the structure to experiment with different hierarchies, this can be especially useful for website migrations or planning for sitewide structural changes.

Actionable Insights

We provide customised relevant actionable recommendations for any backlink profile, not just data. We do the analysis and tell you what you need to know.

Easy Reporting

Don’t waste your time taking screen shots or downloading CSVs… Easily and quickly export audit data into beautiful presentations and reports.

Authority Distribution

Use our data visualisation tool to optimise your site’s flow of authority, ensuring that authority flows where you want it to. This is a powerful tool for tweaking the performance of large sites, to ensure the right pages are listed in the SERPs.

Save Time!

Ultimately, we automate as much as possible, freeing up your time to be more strategic and creative; either way Raptor is a huge time saver for your business.

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