As part of our web developer toolkit we have a Staging Server SEO Tool, that looks at brand new sites that are about to launch. We crawl the site as we normally would but with slight tweaks that adapt it to look for or ignore certain issues, specific to new sites.
For example, checking to see if a site is indexed and finding that it is, is a good thing unless your site is on a staging server and isn’t finished!
This helps to ensure that as soon as the site goes live, it is in the best SEO shape it can be in. This means that you don’t need to double down on the work; paying someone to do it, then someone to change it. Also, launching a site with a robots.txt that disallows the whole site or not updating the links can lead to delays…
If Google comes to your site two weeks after you submit your sitemap, upon which they determine that you don’t want your site indexed, they leave and you have to wait another few weeks. SEO is not a short game but adding an extra 4-6 weeks before Google even indexes your site isn’t going to help!
Because of this, we have created a custom tool designed to ensure a smooth and safe launch.
There are two levels stages that act as safety nets for the Website Migration process:
Our Staging Server Tool, crawls the staging site, producing bespoke recommendations for what to do leading up to, and after launch. Following these recommendations will optimally mitigate the problems that can arise.
You can perform as many crawls and audits as required, or schedule them in for specific times, as the staging site evolves we may detect new problems. Crawling immediately before launch is always recommended.
Immediately Post Launch
Raptor also crawls the new site once it has launched and performs a different suite of checks to ensure that the launch worked as planned and that all recommendations were followed.
This is pivotal to success, identifying problems within an hour of launching gives you the time you need to either roll back or fix the issues before Google detects them.
We prioritize these crawls due to their time-sensitive nature, providing security in the knowledge that you won’t have to wait long to find out if there are any critical issues.
Raptor’s Staging Server SEO Tools
Raptor’s Staging Server tool will be released for Beta later this year, this SEO tool has a huge range of features to help Digital Agencies and Freelancers as well as businesses with website migrations.
Click the link to read more about this, or sign up today and get Beta access to Raptor in late 2017, plus get 2 months’ free full usage when we launch in early 2018.
This module is part of Raptor's SEO Tools suite, which you can read more about, by clicking the link.