Website Migrations occur every day and whether you’re planning one for your own website, you’re a web developer constantly working on this type of project, or you manage the SEO for clients… You will at some point need to create and execute a Website Migration strategy.
Having a solid strategy in place ahead of a migration is essential if you are to retain and protect your investment in SEO. A poorly executed Website Migration can be devastating to a site, losing authority, rankings and organic presence overnight.
Because of this, we have created a custom tool designed to help protect your investment in your site…
There are three levels stages that act as safety nets for the Website Migration process:
Our Website Migration Tool, crawls the staging site and the live site, producing bespoke recommendations to ensure the continuity of your sites organic presence. Following these recommendations will optimally mitigate the problems that can arise.
You can perform as many crawls and audits as required, or schedule them in for specific times, as the staging site evolves we may detect new problems. Crawling immediately before launch is always recommended.
We take a copy of your site and back it up prior to launch, ensuring that you can roll back if you need to and that all content will be preserved.
Immediately Post Launch
Raptor also crawls the new site once it has launched and performs a different suite of checks to ensure that the migration worked as planned. This is pivotal to success, identifying problems within an hour of migrating gives you the time you need to either roll back or fix the issues before Google detects them.
We prioritize these crawls due to their time-sensitive nature, providing security in the knowledge that you won’t have to wait long to find out if there are any critical issues.
We can also provide analytical analysis if you provide us with access to your Google Analytics account, to help determine the impact of the migration.
Raptor’s Website Migration SEO Tools
Raptor’s website migration tool will be released for Beta later this year, this SEO tool has a huge range of features to help Digital Agencies and Freelancers as well as businesses with website migrations.
Click the link to read more about this, or sign up today and get Beta access to Raptor in late 2017, plus get 2 months’ free full usage when we launch in early 2018.
This module is part of Raptor's SEO Tools suite, which you can read more about, by clicking the link.