Meta Data is not visible on a webpage but nonetheless are some of the most valuable SEO components that can be optimised.
Metadata is, for the most part, a set of data that describes other data. In the case of webpages this is represented by things like Page Titles and Meta Descriptions. These two metadata are arguably two of the most influential on-page SEO components…
Page titles are a direct ranking factor and should be fully optimised for target keywords on every canonical webpage. Whereas meta descriptions encourage click through, which is also a hugely significant ranking factor.
Meta data also provides other websites with information relevant to that page, such as whether to index it or what images and descriptions to show when sharing the content on social media. Thus meta data typically affects how your content is seen, shared, and what is seen if shared.
This is all controlled by tags / HTML in the <head>…</head> section of a page’s source code.
Poorly implemented meta robots tags can result in catastrophic problems for a site, such as removing the site or pages from Google’s index. This section of the Raptor knowledge base should provide you with the tools you need to assess and implement meta data effectively throughout your site.
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