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Navigation is an intrinsic and fundamental component that needs to be working properly in order to allow both users and search engines to navigate and find your site's content.

In this section of the Raptor SEO Knowledge Base we look at a range of components that can impact strongly the user experience and the SEO of your site. In extreme, albeit not typical, cases poor navigation can lead to your site being rendered inaccessible to Google’s crawlers.

More typically, navigation issues are less dramatic and simply result in lost authority or missed opportunities.

Website navigation is the doorway to your site’s content and because of this fact, it is a critical component to the success of any website. A website that follows all of the advice contained within this section of our Knowledge Base will be left in good stead. Learn more about:

External Linking

External links or Outbound Links are links from within your site pointing to external domains (other websites) and are not to be confused with back links, which we address in another article.
Although not an intrinsic component of all websites, there are nonetheless best practices to be adhered to or considered.

Internal Linking

Internal links deliver PageRank and relevancy to target pages and are vital to internal website navigation, the user experience and also to demonstrate what the most important pages on a website are.

Footer Links

Footer links, in the past, have been a big opportunity for SEO’s to optimise, providing authority and keyword rich anchor text links to internal pages. Times have changed though and now the footer carries less benefit from a SEO perspective.

Broken Links

Broken links are links to pages that do not exist or for some reason, or combination of reasons, are not accessible.

URL Structure

URL structure is important for a number of reasons and has several components that need to adhere to best practices, all of which are discussed in this article.

Breadcrumb Navigation

Breadcrumbs’ are a navigation path that illustrates to the site visitors where they are within the website's hierarchical structure.  This is useful for navigation to other relevant pages higher up in the hierarchy.

Contact Raptor

If you think that we have missed something from the navigation section of the Knowledge Base, or if you would like to write for us, please contact for more information.

Raptor SEO Tools

Our SEO software will be released for Beta later this year, you can use Raptor to help identify and resolve them with our technical auditing software, along with a huge range of other SEO issues.

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